Emergency Family Assistance Association (EFAA) is one of Boulder County’s oldest and most well respected nonprofits. A community pillar, EFAA helps individuals in Boulder and Broomfield county whose immediate needs for food, shelter and other basic necessities cannot be adequately met by other means, and supports their efforts toward financial stability or self-sufficiency. We partnered with EFAA to produce a video for their annual gala. Working across all of their program areas, we crafted an energetic video that focused on the positive impact of their work rather than the sobering need for their programs. The uplifting piece strategically repositioned their appeal in a positive light and made their gala a huge success.