Mara and Willow King are probiotic pickleteers. They started making live, raw krauts and kim chi in their home kitchen to enjoy with their families and friends, but the results were so outrageously delicious that they instigated a magic carpet ride from home kitchen to dedicated factory, 8 full time employees and a pet forklift named King Tub.

We partnered with Ozuke to help them answer a longstanding question among their target market - What exactly are fermented foods? Answering this question in a succinct and exciting manner was integral to building consumer trust and attracting new customers. With simple animation and compelling commentary we brought the story of Ozuke’s uniquely pickled products to life.