We collaborated with Western Landowners Alliance to design a print and digital magazine that was as beautiful as the western landscape it focused on. The first challenge was to build a modern minimalist identity beneath a more traditional brand. Striving to capture the hearts and minds of ranchers across the Rocky Mountains, we brought this identity to life across a stunning publication that lands on coffee tables in old pine lodges, tractor seats, and toilet stalls - places where reading happens, where imaginations are stoked, where love affairs with the west are solidified.