We’ve worked closely with TGTHR for many years to maintain their brand, so when they reached out to build a campaign around ending youth homelessness we were of course all in. We collaborated closely with their communications team to clarify the campaign goals and recruit participants from the community of young adults they serve. Our creative team organized and managed a very sensitive photo shoot in which subjects were captured in the context of the environment that felt most comfortable to them - park benches, downtown streetscapes, temporary housing. The images were used alongside interviews to produce a powerful campaign that raised critical funds for their movement.