Campaign Strategy / Photography / Film

Client: Center for the Study and Prevention of Violence

Normalizing Violence Prevention

The research is clear: gun violence can be prevented. Unfortunately the public has very little understanding of what prevention looks like. We partnered with the University of Colorado to produce a public awareness campaign educating the community about the twelve warning signs to look out for and how to take action. Our interviews with dozens of survivors of mass violence would form the foundation of the campaign. We paired their voices and stories with clear calls to action to produce print and digital content that will be delivered across University platforms and across the broader community.


BUILDING A PUBLIC AWARENESS CAMPAIGN

The Center needed a partner capable of translating data into human stories that would compel the University community to prevent violence.